Here is a professional, comprehensive Privacy Policy tailored for your Shopify store, authenticity.shp.

Since you are hosting on Shopify and selling physical goods (rug pads and flooring), this policy includes standard disclosures for e-commerce, shipping carriers, and automated Shopify tracking.

Privacy Policy

Last updated: June 16, 2026

This Privacy Policy describes how authenticity.shp (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from the Site.

1. Information We Collect

To effectively provide our rug pads and flooring products, we collect personal information from you through various sources, as outlined below.

Information You Provide Directly to Us

• Contact Information: Name, shipping address, billing address, email address, and phone number.

• Order Information: Details about the specific rug pads, flooring materials, or custom dimensions you purchase, as well as payment details (processed securely via our payment gateway).

• Customer Support: Information you choose to include when communicating with our team via email, contact forms, or live chat.

Information Collected Automatically

When you visit our Site, we automatically collect certain details about your device and interaction with our shop via cookies and similar technologies:

• Device Data: Web browser type, IP address, time zone, and details about some of the cookies installed on your device.

• Usage Data: Pages or specific flooring products you view, what websites or search terms referred you to the Site, and how you interact with our storefront.

2. How We Use Your Personal Information

We use your personal information to fulfill our commitments to you and improve your shopping experience:

• Order Fulfillment: To process payments, arrange for freight or standard shipping of your flooring/rug pads, and provide you with invoices and order confirmations.

• Customer Service: To respond to queries, handle product inquiries, and manage potential returns or exchanges.

• Risk Mitigation: To screen orders for potential risk or fraud (in particular, your IP address).

• Marketing Communications: Where permitted by your preferences, to provide you with targeted updates, promotional offers, or informational content regarding home flooring care.

3. Sharing Your Personal Information

We share your personal information with trusted third-party service providers to help us run our business and deliver your products:

• Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.

• Logistics & Delivery: We share your name, shipping address, and phone number with fulfillment partners and freight/shipping carriers to deliver bulky items like flooring rolls and rug pads directly to your doorstep.

• Payment Processors: Your payment details are securely passed directly to our authorized payment gateways to complete transactions; we do not store raw credit card numbers on our servers.

Compliance with Law: We may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

4. Cookies and Tracking Technologies

We use cookies to optimize your experience on authenticity.shp, remember your shopping cart items, and understand web traffic patterns.

You can control and manage cookies through your browser settings. Please note that removing or blocking cookies can impact your user experience and parts of our website may no longer be fully accessible (such as keeping items in your cart during checkout).

5. Your Rights (GDPR / CCPA / Regional Privacy)

Depending on where you live, you may have specific rights regarding the personal information we hold about you. These may include:

• The right to access the personal information we hold about you.

• The right to ask that your personal information be corrected, updated, or deleted.

• The right to object to or restrict certain processing of your data.

If you would like to exercise any of these rights, please contact us using the information provided below.

6. Data Retention

When you place an order for rug pads or flooring through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. Changes to This Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

8. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at: care@authenticity.shop